by Josh Galt | Sep 20, 2015 | Cult Branding, Sports
What’s wrong with this picture? Yes, that’s right, the player is diving forward, and the word BROWNS is upside down. When using vertical lettering, there are some basic rules about orientation and whether it’s read up or down, but no rules in design...
by Josh Galt | Jan 23, 2015 | Cult Branding, Current Affairs, Sports, The Media
UPDATE – in the shadow of the Wells Report and the ensuing “ridiculous” suspension, here are 3 really great pieces that articulate the message in a different way. More Probable Than Not – Ben Hunt Burn, Brady, Burn! The Wells Report and the...
by Josh Galt | Mar 2, 2013 | Capitalism, Cult Branding, Current Affairs
There’s a great response from Sir Richard Branson to the yahoo “working remotely” story where the CEO told remote workers to either work from the office or they’re fired. He nails it – the work life is no longer 9-5, and good people get...
by Josh Galt | Oct 19, 2012 | Cult Branding, Marketing
As October is the low point of the year for me in terms of things going on from an outdoor sports perspective, I generally take time to look at my year in review and plan for the next one. I think 2013 is going to be very exciting – in many ways – here on...
by Josh Galt | Feb 6, 2011 | Cult Branding
This is why Virgin is a global, multi-billion $ brand. They take chances, and they deliver! Seen in the Yellow Pages in Jamaica.
by Josh Galt | May 17, 2010 | Art That Sells, Cult Branding, Marketing
Seth Godin had a great reminder today – spending $10 on each of your current customers is more valuable than spending $10,000 in hopes of getting a few new customers out of the stranger group.It makes sense, but it is so easy to forget about the people closest...
