by Josh Galt | May 4, 2013 | Current Affairs, Marketing, Planet Earth, Venting
I have been growing Aloe Vera – Sabila in Spanish – for a number of years now, since I learned about how truly remarkable this plant is for the body. I cut leaves and remove the gel and use them in my protein shakes, and I notice a real difference. About 3...
by Josh Galt | Oct 19, 2012 | Cult Branding, Marketing
As October is the low point of the year for me in terms of things going on from an outdoor sports perspective, I generally take time to look at my year in review and plan for the next one. I think 2013 is going to be very exciting – in many ways – here on...
by Josh Galt | May 17, 2010 | Art That Sells, Cult Branding, Marketing
Seth Godin had a great reminder today – spending $10 on each of your current customers is more valuable than spending $10,000 in hopes of getting a few new customers out of the stranger group.It makes sense, but it is so easy to forget about the people closest...
by Josh Galt | Feb 14, 2010 | Cult Branding, Evolution, Marketing, Seamless Design
I found this video really interesting, to see what some famous logos started out as. Even Nike’s “swoosh” logo (not in this vid, but the best logo ever) started out as something else (Blue Ribbon Sports Co!).Nokia, what were you thinking – a...
by Josh Galt | Nov 13, 2008 | Cult Branding, Marketing, Musings
Sent to me by a friend and colleague in the face level sports industry. At around $14,000 though, all I can say is "why?". $14k for one of those Seabob thingys? Come on. It's cool at first glance but when you break it down:1. You can't see jack when...
by Josh Galt | Jul 30, 2008 | Cult Branding, Marketing
I was on a shoot today that took place in a small athletic club in a suburban area. This club obviously catered to probably no more than the 3 mile radius of homes that make up its clientèle, but still, I was appalled at some of the signs I saw. The first one was...