by Josh Galt | Jul 3, 2008 | Journeys
I spent about 3 weeks out in Montana for Primal Quest, and I found it interesting that most of the AR community is incredibly well-traveled. Whether volunteers, staff, or racers, it seemed like everybody had been outside of the US. Many of the top racers have been on...
by Josh Galt | Jul 3, 2008 | Cult Branding
So I have this client, and they can be very open about certain things, but very hard-headed about other things. I’m not going to put the name in text coz Google will rat me out, but the name contains the word "republic". Now, I think that word has an...
by Josh Galt | Jul 2, 2008 | Cult Branding
I know, might be a stretch, but I was thinking about this today.I shop at Trader Joes a lot, because it’s cheap but for the most part they have all the organic stuff I consume. And they have a few items that I really, really like.But I don’t like the...
by Josh Galt | Jun 30, 2008 | The Media
There are quite a few rumors floating around regarding the whitewater at Primal Quest Montana. For the record, here’s the truth:Myth #1: People swam (or riverboarded) the rapid named House Rock, and got thrashed.The Truth: Every racer got out of the river before...
by Josh Galt | Jun 29, 2008 | Greatness
My company (FaceLevel.com) sponsored Nike for the riverboarding portion of Primal Quest, and while they did post the fastest time on that section, it was their obliteration of the field that really impresses me most. They won the 5 day, 548 mile race by what will...
