Here’s how NOT to create a cult brand

I’m constantly on the lookout for amazing and innovative products that I can use for Riverboarding and Airboarding and also sell through FaceLevel.com. So when I find something that looks like it might be a "great" product (I’m not too interested...

Inherently Good, or Inherently Sinful?

Ecclesiastes 7:29 – "Truly, this only have I found: that God made man upright, but they have sought out many schemes."Sounds to me like Solomon is saying "man is born good, but he finds ways to screw it up."Which is entirely in contrast to...

Why I really, really, REALLY dislike sleep.

I was texting a friend recently in a middle of the night, and we were having a conversation about insomnia (more or less). I declared that I dislike sleep, hate it, really. Is that odd?It’s just such a waste. Eating, I get that, at least. I mean, there’s...

1,000 places to see before you die. Huh?

I was in Kinkos today, shipping some gear to one of my FLI Team Riders. Now, I’m not one to be excessively critical, but I’ve used Kinkos for a lot of years, and their employees tend to not always be the sharpest tools in the shed. This guy though was a...

I joined the cult.

This is a story about facts, core values, and computers. Specifically, Mac computers. See, I have this thing, I’m a contrarian. I enjoy going against the grain, bucking the trend, stepping outside the status quo. I also enjoy dealing in cliches. Ok, not really....